Conjoint-Analysen in der Medienwahl

Pelzer Elena

Research article (book contribution)

Details about the publication

EditorsWilhelm Claudia Podschuweit Nicole Hofer Matthias Koch Thomas
Book titleMedienwahl
Page range71-94
PublisherNomos
Place of publicationBaden-Baden
Title of seriesRezeptionsforschung
Volume of series39
StatusPublished
Release year2018
Language in which the publication is writtenGerman
ISBN978-3-8487-4253-0
DOI10.5771/9783845285023-71
KeywordsConjoint-Analysen; Empirische Methoden

Authors from the University of Münster

Pelzer, Eléna
Institute Communication Studies