The Role of Marketing in Digital Business Platforms
Rangaswamy Arvind*, Moch Nicole*, Felten Claudio, van Bruggen Gerrit, Wieringa Jaap E., Wirtz Jochen (*Lead authors)
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Interactive Marketing
Volume: 51
Page range: 72-90
Status: Published
Release year: 2020
Language in which the publication is written: English
Authors from the University of Münster
| Moch, Nicole | Professur für Marketing (Prof. Krafft) |