Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language
Berendes C. Ingo, Bartelheimer Christian, Betzing Jan Hendrik, Beverungen Daniel
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Title of series: ICIS '18
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: 39th International Conference on Information Systems, San Francisco, CA, USA, undefined
Link to the full text: https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1059&context=icis2018
Authors from the University of Münster
| Betzing, Jan | Chair of Information Systems and Information Management (IS) |
| Beverungen, Daniel | Chair of Information Systems and Information Management (IS) |