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The Willingness to Pay for a German Win of the 2014 FIFA World Cup in Brazil

Bakkenbüll Linn-Brit, Dilger Alexander

Research article (journal) | Peer reviewed

Abstract

This study examines the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness to pay (WTP), this study determines what influences the WTP for different rounds in the tournament. According to a survey in Germany, the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

Details about the publication

Journal: Managing Sport and Leisure
Volume: 23
Issue: 3
Page range: 174-188
Status: Published
Release year: 2018
Language in which the publication is written: English
DOI: 10.1080/23750472.2018.1527714
Link to the full text: https://www.tandfonline.com/doi/full/10.1080/23750472.2018.1527714
Keywords: contingent valuation method (CVM); happiness; public good; sporting success; willingness to pay (WTP)

Authors from the University of Münster

Bakkenbüll, Linn-Brit
Institute for Organisational Economics (IO)
Dilger, Alexander
Institute for Organisational Economics (IO)