Verhandlungen – Spiegeln die Lehrbücher den Stand der Forschung wider?
Backhaus K, Pesch M
Research article (journal) | Peer reviewedDetails about the publication
Journal: Die Unternehmung
Volume: 72
Issue: 1
Page range: 3-26
Status: Published
Release year: 2018
Language in which the publication is written: German
Authors from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
| Pesch, Madita Amelie | Chair for Business-to-Business Marketing (IAS) |