Controlling der Kundenzufriedenheit
Artz, Martin
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Homburg, Christian
Book title: Kundenzufriedenheit
Page range: 1-24
Publishing company: Gabler Verlag
Place of publication: Wiesbaden
Edition: 9.
Status: Published
Release year: 2015
Language in which the publication is written: German
ISBN: 978-3-8349-2911-2
Keywords: Kundenzufriedenheit; Customer Satisfaction; Marketing
Authors from the University of Münster
| Artz, Martin | Institute for Management Accounting and Control (MAC) |