A Behavioral Conceptualization of Willingness to Pay
Tillmanns Sebastian, Schmidt Jonas
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2019
Language in which the publication is written: English
Conference: EMAC 48th Annual Conference, Hamburg, Deutschland, undefined
Authors from the University of Münster
| Schmidt, Jonas | Professur für Marketing (Prof. Krafft) Chair of Marketing Management |