Datenbasiert kommunizieren. Potentiale, Anwendungen und Herausforderungen von Big Data für die Kommunikation.
Wiencierz, Christian; Röttger, Ulrike
Non-scientific contribution (journal)Details about the publication
Volume: 1-2018
Page range: 16-18
Status: Published
Release year: 2018 (26/03/2018)
Language in which the publication is written: German
Keywords: Big Data; Kommunikationsplanung; Unternehmenskommunikation; Organisationskommunikation
Authors from the University of Münster
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Professur für Public Relations (Prof. Röttger) |
Projects the publication originates from
Duration: 01/04/2015 - 30/06/2017 Funded by: Academic Society for Corporate Management & Communication Type of project: Individual project |