Big-Data-Based Strategic Communication.
Wiencierz, Christian; Röttger, Ulrike
Non-scientific contribution (journal)Abstract
Big data enable strategic communicators to analyse the needs, opinions, attitudes and behaviour of their stakeholders in even more detail. From the planning to evaluation, big data analyses make corporate communication more analytic and potentially more strategic.
Details about the publication
Volume: 1/2018
Page range: 41-43
Status: Published
Release year: 2018 (22/03/2018)
Language in which the publication is written: German
Link to the full text: https://www.communication-director.com/sites/default/files/communication_director_1_2018_full_new.pdf
Keywords: Big Data; Strategic Communication; Corporate Communication
Authors from the University of Münster
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Professur für Public Relations (Prof. Röttger) |
Projects the publication originates from
Duration: 01/04/2015 - 30/06/2017 Funded by: Academic Society for Corporate Management & Communication Type of project: Individual project |