Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles
Becker Jörg, Beverungen Daniel, Knackstedt Ralf, Müller Oliver
Research article (journal) | Peer reviewedAbstract
Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.
Details about the publication
Authors from the University of Münster
| Becker, Jörg | |
| Beverungen, Daniel | |
| Knackstedt, Ralf | |
| Müller, Oliver |
Doctorates the publication originates from
| Value-Driven Service System Management – Designing IT Artifacts for Representing, Configuring and Pricing Customer Solutions Candidate: Beverungen, Daniel | Supervisors: Becker, Jörg; Backhaus, Klaus Period of time: 01/07/2006 - 14/04/2010 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |