Modeling, Customer-Specific Configuration and Calculation of Value Bundles

Becker Jörg, Beverungen Daniel, Knackstedt Ralf, Müller Oliver

Research article in edited proceedings (conference) | Peer reviewed

Abstract

Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artifacts (products) and services. Applying a mixed-bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modeling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modeling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.

Details about the publication

Status: Published

Release year: 2008

Language in which the publication is written: English

Conference: 14th Americas Conference on Information Systems, Toronto, Canada

Link to the full text: http://aisel.aisnet.org/amcis2008/211

Keywords: Value Bundle; Product; Service; Modeling; Configuration; Calculation; Service Science; SSME

Authors from the University of Münster

Becker, Jörg	Chair of Information Systems and Information Management (IS)
Beverungen, Daniel	Chair of Information Systems and Information Management (IS)
Knackstedt, Ralf	Chair of Information Systems and Information Management (IS)
Müller, Oliver	Chair of Information Systems and Information Management (IS)

Projects the publication originates from

Willingness-to-Pay for Service-Oriented Business Models (ServPay)

Duration: 01/01/2007 - 31/03/2009

Funded by: Federal Ministry of Research, Technology and Space

Type of project: Participation in federally funded joint project

Doctorates the publication originates from

Value-Driven Service System Management – Designing IT Artifacts for Representing, Configuring and Pricing Customer Solutions
Candidate: Beverungen, Daniel | Supervisors: Becker, Jörg; Backhaus, Klaus
Period of time: 01/07/2006 - 14/04/2010
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster