Adoption of social media for internal usage in a global enterprise
Stieglitz S., Schallenmuller S., Meske C.
Research article in edited proceedings (conference) | Peer reviewedAbstract
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices. © 2013 IEEE.
Details about the publication
Page range: 1483-1488
Status: Published
Release year: 2013
Language in which the publication is written: English
Conference: 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013, Barcelona, esp, undefined
ISBN: 9780769549521
Link to the full text: http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84881450107&origin=inward
Keywords: adoption; global; life cycle; network effects; social media
Authors from the University of Münster
| Schallenmüller, Siegfried | Interorganisational Systems Group (IOS) (IOS) |