Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts
Jacobs JA, Klein S, Holland CP, Benning M
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Book title: Proceedings of the 50th Hawaii International Conference on System Sciences
Page range: 3940-3949
Status: Published
Release year: 2017
Language in which the publication is written: English
Conference: 50th Annual Hawaii International Conference on System Sciences (HICSS-50), Waikoloa, Hawaii
ISBN: 978-0-9981331-0-2
Link to the full text: http://hdl.handle.net/10125/41636
Keywords: Online search; air travel; multi-channel distribution; consumer decision support; consideration set
Authors from the University of Münster
| Holland, Christopher | |
| Jacobs, Julia | |
| Klein, Stefan |