Direktmarketing und klassische Medien, State-of-the-Art in der Budgetallokation
Krafft Manfred, Peters Kay
Research article (book contribution) | Peer reviewedDetails about the publication
Editors: Krafft Manfred
Book title: Perspektiven der Kommunikationspolitk (Volume 2)
Page range: 81-112
Title of series: Zeitschrift für Betriebswirtschaft Special Issue 2
Status: Published
Release year: 2005
Language in which the publication is written: German
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Peters, Kay | FB04 - School of Business and Economics (FB04) |