Direktmarketing und klassische Medien: „State-of-the-Art“ in der Budgetallokation
Krafft Manfred, Peters Kay
Working paper | Peer reviewedDetails about the publication
Place of publication: Münster
Status: Published
Release year: 2005
Language in which the publication is written: German
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Peters, Kay | FB04 - School of Business and Economics (FB04) |