In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht
Stafflage Marcel
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Krafft Manfred
Book title: Kundenmanagement & Electronic Commerce
Page range: 1-336
Publishing company: Gabler Verlag
Status: Published
Release year: 2015
Language in which the publication is written: German
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Stafflage, Marcel | Professur für Marketing (Prof. Krafft) |