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Backhaus K, Hildebrand, L
Research article (book contribution)
| Peer reviewed
Details about the publication
Publisher:
Hoffjan A, Knauer T, Wömpener A
Book title:
Controlling
Page range:
265-279
Publishing company:
Schäffer-Poeschel Verlag
Place of publication:
Stuttgart
Status:
Published
Release year:
2017
Language in which the publication is written:
German
ISBN:
978-3-7910-3835-3
Authors from the University of Münster
Backhaus
,
Klaus
Chair for Business-to-Business Marketing
(IAS)