Kundenbindung im Industriegütermarketing
Backhaus Klaus, Hildebrand Luise, Witt Sascha
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Bruhn Manfred, Homburg Christian
Book title: Handbuch Kundenbindungsmanagement
Page range: 221-248
Edition: 9
Status: Published
Release year: 2017
Language in which the publication is written: German
Authors from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |