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Mobile Couponing: Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Analysis

Wehmeyer, Kai; Müller-Lankenau, Claas

Research article (book contribution)

Details about the publication

Publisher: Vogel, Douglas R. et al.
Book title: Proceedings of the 18th Bled eConference: eIntegration in Action, Bled, Slovenia
Status: Published
Release year: 2005 (06/06/2005)
Link to the full text: http://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/B49739CCB14CA7C9C12570140049A49E/$File/20Wehmeyer.pdf

Authors from the University of Münster

Müller-Lankenau, Claas
Interorganisational Systems Group (IOS) (IOS)