Mobile Couponing: Measuring Consumers’ Acceptance and Preferences with a Limit Conjoint Analysis
Wehmeyer, Kai; Müller-Lankenau, Claas
Research article (book contribution)Details about the publication
Editors: Vogel, Douglas R. et al.
Book title: Proceedings of the 18th Bled eConference: eIntegration in Action, Bled, Slovenia
Status: Published
Release year: 2005 (06/06/2005)
Authors from the University of Münster
| Müller-Lankenau, Claas |