Relationship Marketing von Hochschulen – ein Paradigmenwechsel
Langer, Markus F./ Beckmann, Julia
Research article (book contribution)Details about the publication
Editors: Georges Ulrich/ Voss, Rödiger
Book title: Hochschul Relationship Marketing
Page range: 1-44
Publisher: Eul Verlag
Place of publication: Köln
Edition: 1
Status: Published
Release year: 2010
Language in which the publication is written: German
Link to the full text: http://www.amazon.de/Hochschul-Relationship-Marketing-Georges-Ulrich/dp/3899369238
Authors from the University of Münster
| Beckmann, Julia | Marketing Center Münster (MCM) |