Online Consumer Search and Buying Behaviour: Brand Analysis in the Airline Industry

Jacobs JA, Holland CP, Prinz A

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

Statusaccepted / in press (not yet published)
Release year2018
Language in which the publication is writtenEnglish
ConferenceInternational Conference on Tourism Research, Jyväskylä, Finnland

Authors from the University of Münster

Holland, Christopher
Interorganisational Systems Group (IOS) (IOS)
Jacobs, Julia
Interorganisational Systems Group (IOS) (IOS)

Projects the publication originates from

Duration: 21/04/2016 - 31/07/2017
Type of project: Own resources project