Online Consumer Behaviour: An analysis of the air travel industry
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: 21/04/2016 - 31/07/2017
Description
Keywords: Online consumer behaviour; customer journey; airtravel industry; Lufthansa; Online panel; web log analysis
Project management at the University of Münster
| Holland, Christopher | Interorganisational Systems Group (IOS) (IOS) |
| Klein, Stefan | Interorganisational Systems Group (IOS) (IOS) |
Research associates from the University of Münster
| Jacobs, Julia | Interorganisational Systems Group (IOS) (IOS) |
Project partners outside the University of Münster
- Lufthansa AG (LH)Germany