University of Münster
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Online Consumer Behaviour: An analysis of the air travel industry

Basic data for this project

Type of project: Own resources project
Duration at the University of Münster: 21/04/2016 - 31/07/2017

Description

Keywords: Online consumer behaviour; customer journey; airtravel industry; Lufthansa; Online panel; web log analysis

Project management at the University of Münster

Holland, Christopher
Interorganisational Systems Group (IOS) (IOS)
Klein, Stefan
Interorganisational Systems Group (IOS) (IOS)

Research associates from the University of Münster

Jacobs, Julia
Interorganisational Systems Group (IOS) (IOS)

Project partners outside the University of Münster

  • Lufthansa AG (LH)Germany

Publications of the University of Münster resulting from the project

Online Consumer Search and Buying Behaviour: Brand Analysis in the Airline Industry
Jacobs JA, Holland CP, Prinz A (2018)
In:  (eds.), . (kein Verlag angegeben).
Research article in edited proceedings (conference) | Peer reviewed | accepted / in press (not yet published)