Design Principles for Co-Creating Digital Customer Experience in High Street Retail
Betzing Jan Hendrik, Beverungen Daniel, Becker Jörg
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Editors: Drews Paul, Funk Burkhardt, Niemeyer Peter, Xie Lin
Book title: Tagungsband Data driven X - Turning Data into Value - Band V
Page range: 2083-2094
Place of publication: Leuphana Universität Lüneburg
Title of series: MKWI '18
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018), Lüneburg, Deutschland
Link to the full text: http://mkwi2018.leuphana.de/wp-content/uploads/MKWI_55.pdf
Authors from the University of Münster
| Becker, Jörg | Chair of Information Systems and Information Management (IS) |
| Betzing, Jan | Chair of Information Systems and Information Management (IS) |
| Beverungen, Daniel | Chair of Information Systems and Information Management (IS) |