Markenmigration
Backhaus K, König U, Bieling M
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Esch F
Book title: Handbuch Markenführung
Page range: 1-19
Status: Published
Release year: 2016
Language in which the publication is written: German
Authors from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |