Künstliche Intelligenz im Vertrieb - Entwicklung eines Reifegradmodells
Voss, Marleen
Thesis (doctoral or post-doctoral)Details about the publication
Name of the repository: RUB-Repository
Place of publication: Bochum
Status: Published
Release year: 2024
Type of thesis: Dissertation thesis
University of graduation: Ruhr-Universität Bochum
Graduation year: 2024
Thesis is written: monographic
Keywords: Künstliche Intelligenz; Business-to-Business-Marketing; Reifegradmodell; Design Science Research
Authors from the University of Münster
| Voß, Marleen | Chair of Information Systems and Business Process Management (Prof. vom Brocke) (BPM) |