Market Orientation - Transform Technical Performance Benefits into User Benefits (itsowl-MarktLab)
Basic data for this project
Type of project: Participation in federally funded joint project
Duration at the University of Münster: 01/07/2012 - 30/06/2017
Description
Keywords: itsowl; MarktLab; Leistungsvorteil; Nutzenvorteil; Spitzenclsuter; OWL
Website of the project: http://www.its-owl.de/projekte/nachhaltigkeitsmassnahmen/details/marktorientierung-marktlab/
Funding identifier: 02PQ3000
Funder / funding scheme:
- Federal Ministry of Research, Technology and Space (BMFTR)
Project management at the University of Münster
| Backhaus, Klaus |
Applicants from the University of Münster
| Backhaus, Klaus |
Distinctions resulting from the project
| Transfer Award of the University of Münster 2015/2016 Awarded by: Rectorate of the University of Münster Award given to: Backhaus, Klaus Announced at: 01/05/2016 | Date of awarding: 15/06/2016 Type of distinction: Research award or other distinction |