Market Orientation - Transform Technical Performance Benefits into User Benefits (itsowl-MarktLab)
Basic data for this project
Type of project: Participation in BMBF-joint project
Duration at the University of Münster: 01/07/2012 - 30/06/2017
Description
Keywords: itsowl; MarktLab; Leistungsvorteil; Nutzenvorteil; Spitzenclsuter; OWL
Website of the project: http://www.its-owl.de/projekte/nachhaltigkeitsmassnahmen/details/marktorientierung-marktlab/
Funding identifier: 02PQ3000
Funder / funding scheme:
- Federal Ministry of Education and Research (BMBF)
Project management at the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
Applicants from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |