Product-as-a-Service (PaaS) als Geschäftsmodellinnovation im Industriegüterbereich: Eine empirische Fallstudienbetrachtung im Zuge der Digitalen Servitization (Inno-PaaS)
Basic data for this project
Type of project: Individual project
Duration at the University of Münster: 01/06/2020 - 31/12/2021 | 1st Funding period
Description
Keywords: Product-as-a-Service; Geschäftsmodell; Innovation; Industriegüter; Digitale Servitization; Dienstleitung; Servicemanagement
Website of the project: https://www.its-owl.de/
Funding identifier: 005-2001-0047
Funder / funding scheme:
- Ministry of Economic Affairs, Industry, Climate Protection and Energy of the State of North Rhine-Westphalia (MWIKE NRW)
Project management at the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
| Blanke, Niklas | Chair for Business-to-Business Marketing (IAS) |
Applicants from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
Project partners outside the University of Münster
- DMG Mori AGGermany
- CLAAS Service and Parts GmbHGermany