Patrick Wöhnl
Current affiliations
- Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)Schlossplatz 3, 48149 Münster
Curriculum Vitae (CV)
Research Focus
- The Impact of the Digital Transformation on Marketing Strategy & LeadershipThe Impact of the Digital Transformation on Marketing Strategy & Leadership Generating Customer Insights by Working with Spatial Data Collaboration and Decision-Making in Virtual Worlds Business Process Modeling in the Metaverse
Publications
Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: / Marketing Science Institute. Working paper | Published |