University of Münster
CRIS@UM
DE | EN

Patrick Wöhnl

Current affiliations

  • Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)

Publications

Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena
Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025)
New York(kein Verlag angegeben).
Working paper