University of Münster
CRIS@UM
DE | EN
Profile picture of Dr. Cindy Helinski

Dr. Cindy Helinski, MScBA, B.A.

No current affiliations available for this person. The person is no longer active at the university.

Curriculum Vitae (CV)

Research Focus

  • Geschäftsmodellinnovation
  • Nachhaltigkeitsstrategie
  • Twin Transformation
  • Circular Economy
  • Sharing Economy
  • Sustainability in the consumer goods industry, with a particular focus on the textile sector
  • Consumer Preferences & Consumer Behavior in the Context of Sustainability
    Consumer Preferences & Consumer Behavior in the Context of Sustainability

Academic Education

03/2022 - 05/2025Promotionsstudium an der Universität Münster
10/2018 - 07/2021Master of Science - Betriebswirtschaftslehre an der Westfälischen Wilhelms-Universität Münster
09/2019 - 06/2020Auslandsjahr an der Akademia Leona Koźmińskiego Warschau
09/2014 - 10/2017Bachelor of Arts - International Management an der FOM Hochschule für Oekonomie und Management Nürnberg

Work Experience

since 10/2024Wissenschaftliche Mitarbeiterin, Institut für Innovation, Strategie und Organisation
since 09/2023Lehrbeauftragte für die Vorlesung Marktforschung - FOM Münster
03/2022 - 09/2024Wissenschaftliche Mitarbeiterin, Lehrstuhl für BWL, insb. Organisation, Personal und Innovation
10/2021 - 02/2022Research Executive - B2B International in München
02/2020 - 07/2020Praktikum im Bereich Marktberatung - Deutsch- Polnische Industrie- und Handelskammer in Warschau
02/2018 - 07/2018Wissenschaftliche Assistentin - Shanxi University of Finance and Economics in Taiyuan
08/2014 - 01/2018Handelsfachwirtin im Bereich Warenwirtschaft und Einkauf - Mister Lady GmbH in Nürnberg

Functions and Memberships

since 03/2022Wissenschaftliche Mitarbeiterin, Forschungsstelle für allgemeine und textile Marktwirtschaft der Universität Münster (FATM)
since 01/2021Mitglied, ex-cellence - Münsters Management Netzwerk für Organisation, Personal und Innovation e.V.

Publications

Necessary and sufficient values: A dual perspective on consumers’ willingness to pay premiums and purchase intentions for circular fashion
Helinski, Cindy; Westmattelmann, Daniel; Schewe, Gerhard (2025)
In: Journal of Cleaner Production, 501, 145220. doi:10.1016/j.jclepro.2025.145220
Research article (journal) | Peer reviewed | Published
Signaling Sustainability: The Role of Digital Product Passports and Sustainability Reports in E-Commerce
Piper, Marie; Englisch, Christina Luisa; Helinski, Cindy; Westmattelmann, Daniel (2025)
In: International Conference on Information Systems (ICIS) 2025, Nashville, United States. AIS Electronic Library (AISeL).
Research article in digital collection (conference) | Peer reviewed | Published
Determinanten der Konsumentenmotivation zur Rückgabe zirkulärer Textilprodukte
Altunsöz, E. N.; Kreilkamp, F. L.; Helinski, C.; Foege, J. N.; Backmann, J.; Schewe, G. (2025)
Münster(kein Verlag angegeben).
Working paper | Published
Profit before principle? An experimental assessment of incentive schemes encouraging consumers’ role in product end-of-life returns
Helinski, Cindy; Englisch, Christina Luisa; Westmattelmann, Daniel; Schewe, Gerhard (2024)
In: Journal of Cleaner Production, 454, 142267. doi:10.1016/j.jclepro.2024.142267
Research article (journal) | Peer reviewed | Published
From Choice to Change? The Consequences of Disclosed Nudges on Decision Perceptions
Helinski, Cindy; Englisch, Christina Luisa; Westmattelmann, Daniel; Schewe, Gerhard (2024)
In: International Conference on Information Systems (ICIS), Bangkok, Thailand. AIS Electronic Library (AISeL) .
Research article in digital collection (conference) | Peer reviewed | Published
Show all publications (8)

Prizes

Claudio Ciborra Award for the most innovative paper 2023 (2nd prize)
Awarded by: European Conference on Information Systems (ECIS)
Award given to: Englisch, Christina; Helinski, Cindy; Koch, Julia; Westmattelmann, Daniel; Schewe, Gerhard
Announced at: 15/06/2023 | Date of awarding: 15/06/2023
Type of distinction: Best publication award

Doctorates

Rethinking Consumption – The Role of Interventions and Cognitions in Promoting Sustainable Consumer Behavior
Candidate: Helinski, Cindy | Supervisors: Schewe, Gerhard; Foege, Johann Nils | Reviewers: Schewe, Gerhard; Foege, Johann Nils
Period of time: 01/03/2022 - 20/05/2025
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster