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Nadine
Eckel
, M. Sc.
Current affiliations
Professur für Marketing (Prof. Krafft)
Curriculum Vitae (CV)
Retailing, Sensory Marketing, Pricing
Publications
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions
Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; Eckel, Nadine; Dahl, Darren W.
(2024)
In:
International Journal of Research in Marketing
, 41
(2)
Type of Publication: Research article (journal)