Die Zukunft des stationären Handels: Erfolg durch Innovation Eckel, Nadine; Krafft, Manfred (2025) Review article (book contribution) \| Published
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; Eckel, Nadine; Dahl, Darren W. (2024) In: International Journal of Research in Marketing, 41(2), 383-402. doi:10.1016/j.ijresmar.2023.12.003 Research article (journal) \| Peer reviewed \| Published