No current affiliations available for this person. The person is no longer active at the university.

German Social Media Consumer Report 2012/2013 vor dem Esche, Jonas; Hennig-Thurau, Thorsten (2013) (no publisher available). Type of Publication: Working paper
The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F. (2013) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)
By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era vor dem Esche, Jonas; Labrecque, Lauren I.; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F. (2013) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)
Consumer power: Evolution in the digital age Labrecque L.I., vor dem Esche J., Mathwick C., Novak T.P., Hofacker C.F. (2013) In: Journal of Interactive Marketing, 27(4) Type of Publication: Research article (journal)
Flippern statt Bowling – Marketing im Zeitalter von Social Media Hennig-Thurau T, vor_dem_Esche J, Bloching B (2012) In: Marketing Review St.Gallen, 29 (4) Type of Publication: Research article (journal)

The impact of digitalization and social media on consumer behavior and on organizational structures
Candidate: vor dem Esche, Jonas | Supervisors: Hennig-Thurau, Thorsten, Beverungen, Daniel
Period of time: until 20/11/2015
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster