University of Münster
CRIS@UM
DE | EN

Jonas vor dem Esche

No current affiliations available for this person. The person is no longer active at the university.

Publications

German Social Media Consumer Report 2012/2013
vor dem Esche, Jonas; Hennig-Thurau, Thorsten (2013)
(kein Verlag angegeben).
Working paper | Published
The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review
Labrecque, Lauren I.; vor dem Esche, Jonas; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F. (2013)
In:  (eds.), . (kein Verlag angegeben).
Research article in edited proceedings (conference) | Peer reviewed | Published
By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era
vor dem Esche, Jonas; Labrecque, Lauren I.; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F. (2013)
In:  (eds.), . (kein Verlag angegeben).
Research article in edited proceedings (conference) | Peer reviewed | Published
Consumer power: Evolution in the digital age
Labrecque L.I., vor dem Esche J., Mathwick C., Novak T.P., Hofacker C.F. (2013)
In: Journal of Interactive Marketing, 27(4), 257-269. doi:10.1016/j.intmar.2013.09.002
Research article (journal) | Peer reviewed | Published
Flippern statt Bowling – Marketing im Zeitalter von Social Media
Hennig-Thurau T, vor_dem_Esche J, Bloching B (2012)
In: ((Bitte Journal prüfen)), 29 (4), 4-15.
Research article (journal) | Peer reviewed | Published

Doctorates

The impact of digitalization and social media on consumer behavior and on organizational structures
Candidate: vor dem Esche, Jonas | Supervisors: Hennig-Thurau, Thorsten, Beverungen, Daniel
Period of time: until 20/11/2015
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster