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Katharina Maubach, M.A.

Current affiliations

Junior professorship for communication science with the focus on digital media and computational methods (Prof. Jünger)

Curriculum Vitae (CV)

Audience and Reception Studies
Climate Change Communication
Political Communication
Statistical Methods

Functions and Memberships
since 2019	Member in the Communication and Politics group for early career scholars from the German Communication Association (DGPuK)
since 2018	Member in the Media Reception and Effects group for early career scholars from the German Communication Association (DGPuK)
since 2018	Member ECREA
since 2018	Member ICA/Section: Political Communication
2013 - 2018	Member of the Undergraduate Student Council at the Department of Communication Münster (IfK)

Publications

Picture me in Person: Personalization and Emotionalization as Political Campaign Strategies on Social Media in the German Federal Election Period 2021 Geise, S., Maubach, K., & Boettcher Eli, A. (2024) In: New Media and Society, 27(7). Research article (journal)
Catch Me If You Can: How Episodic and Thematic Multimodal News Frames Shape Policy Support by Stimulating Visual Attention and Responsibility Attributions Geise, S., & Maubach, K. (2024) In: Frontiers in Communication, 9. Research article (journal)
Personalisierung und Emotionalisierung auf Social Media: Multimodale Kampagnenstrategien im Bundestagswahlkampf 2021 Geise, S., Maubach, K., & Boettcher Eli, A. (2023) In: Korte, K.-R., Schoofs, J. (eds.), Die Bundestagswahl 2021. Analysen der Wahl-, Parteien-, Kommunikations- und Regierungsforschung . Wiesbaden: VS Verlag für Sozialwissenschaften. Research article (book contribution)
Einfache Datenauswertung mit R. Eine Einführung in uni- und bivariate Statistik sowie Datendarstellung mit RStudio und R Markdown Gehrau, Volker; Maubach, Katharina; Fujarski, Sam (2022) Wiesbaden: Springer Fachmedien Wiesbaden. Text book (monograph)
Am Thema vorbei? Wahlwerbung zur Bundestagswahl 2017 und ihre Funktionen für den politischen Prozess aus Sicht der Medien Geise, S., Garrell, D., Hollekamp, S., Kreyenborg, M., Martin, C., Maubach, K., Voskoboynikova, M. (2019) In: Korte, K.-R., Schoofs, J. (eds.), Die Bundestagswahl 2017. Analysen der Wahl-, Parteien-, Kommunikations- und Regierungsforschung. Wiesbaden: VS Verlag für Sozialwissenschaften. Research article (book contribution)

Talks

Das Internet vergisst nichts? Zur Stabilität, Replizierbarkeit und Nachnutzbarkeit von Online-Samples. Maubach, K., Jünger, J., & Jendrilek, A. (17/09/2025) 26. Jahrestagung der Fachgruppe Methoden (DGPuK), Salzgitter Type of talk: scientific talk
Off topic? How the media reports about election advertising for the German Bundestag elections Maubach, K., Geise, S., & Garrell, D. (08/09/2021) ECREA 2021 Communication & Trust, Online Type of talk: scientific talk
Issues versus Action? How different frames affect responsibility attributions, emotional responses and participatory intents to protest Geise, S., Maubach, K. (27/05/2021) ICA Pre-conference 2021: Visions of Change: Communication for Social and Environmental Justice, Online Type of talk: scientific talk
Strong and powerful or sexy and skinny? Effects of objectifying video game avatars in Virtual Reality Temmann, L. J., Engmann, M., Maubach, K., Reer, F., Quandt, T. (06/09/2019) 11. Tagung der Fachgruppe Medienpsychologie (Deutsche Gesellschaft für Psychologie), Chemnitz, Deutschland. Type of talk: scientific talk
Effects of objectifying video games in Virtual Reality: How does playing with a sexualized avatar in a VR setting affect women’s self-objectification and body… Maubach, K., Engmann, M., Sünderbruch, L., Temmann, L. J., Reer, F., Quandt, T. (03/11/2018) 7th European Communication Conference (ECREA 2018), Lugano, Schweiz Type of talk: scientific talk