No current affiliations available for this person. The person is no longer active at the university.

Academic Education
03/2008 - 01/2012	PhD dissertation at the Institute of Marketing at the University of Muenster
04/2003 - 03/2008	Business administration studies at the University of Muenster, focusing on marketing and controlling
Work Experience
2012 - 03/2018	Assistant professor (Akademischer Rat) at the Institute of Marketing at the University of Muenster
05/2001 - 01/2003	Vocational Training (Merchant in Wholesale and Foreign Trade)

Logistic Regression and Discriminant Analysis Tillmanns S, Krafft M (2021) In: Homburg C, Klarmann M, Vomberg A (eds.), Handbook of Market Research. Springer VDI Verlag. Type of Publication: Research article (book contribution)
Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership Viswanathan V, Tillmanns S, Krafft M, Asselmann D (2018) In: Journal of the Academy of Marketing Science, 2018(46/6) Type of Publication: Research article (journal)
Logistic Regression and Discriminant Analysis Tillmanns Sebastian, Krafft Manfred (2017) In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research. Springer VDI Verlag. Type of Publication: Research article (book contribution)
Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories Noormann Philipp, Tillmanns Sebastian (2017) In: Zeitschrift für Betriebswirtschaft, 87(3) Type of Publication: Research article (journal)
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition Tillmanns Sebastian, TerHofstede Frenkel, Krafft Manfred, Goetz Oliver (2017) In: Journal of Marketing, 81(2) Type of Publication: Research article (journal)

The Roles of Extroversion, Opinion Leadership, and Contribution Margin in Customer Referral Programs Tillmanns, Sebastian (25/05/2017) European Marketing Conference (EMAC), Groningen, Niederlande Type of talk: scientific talk
Drivers of Private Label Purchase Behavior Across Product Categories and Private Label Tiers Tillmanns, Sebastian (25/05/2016) EMAC Conference, Norwegian Business School, Oslo, Norwegen Type of talk: scientific talk
Time Varying Drivers of Private Label Purchasing Tillmanns, Sebastian; Noormann, Philipp (17/10/2014) Tagung Handelsforschung, Universität Trier, Trier, Deutschland Type of talk: scientific talk
A Comparison of the Antecedents of Offline, Online, and Mobile Channel Usage Tillmanns, Sebastian (04/07/2014) EMAC Conference, Universitat de Valencia, Valencia, Spanien Type of talk: scientific talk
Consumer Acceptance of Loyalty Cards and the Role of Privacy Concerns Tillmanns, Sebastian (05/06/2013) EMAC Conference, Istanbul Technical University, Istanbul, Türkei Type of talk: scientific talk

William R. Davidson Award - Honorable Mention Awarded by: Journal of Retailing Award given to: Krafft, Manfred; Götz, Oliver; Mantrala, Murali; Sotgiu, Francesca; Tillmanns, Sebastian Date of awarding: 01/01/2017 Type of distinction: Best publication award
Finalist BVM/VMÖ Nachwuchsforscherpreis 2013 Awarded by: Berufsverband Deutscher Markt- und Sozialforscher e. V. (BVM) Award given to: Tillmanns, Sebastian Date of awarding: 15/04/2013 Type of distinction: Research award or other distinction
Nominated for: Finalist Innovationspreis 2017 Announced by: Berufsverband Deutscher Markt- und Sozialforscher e. V. (BVM) Nominees: Tillmanns, Sebastian; Krafft, Manfred Announced at: 15/06/2017 Type of distinction: Nomination for an award or distinction

Essays zu ausgewählten Determinanten und Erfolgswirkungen des Kundenwissens, der Kundenbindung und der Rückkehrbereitschaft von Kunden in eine…
Candidate: Tillmanns, Sebastian | Supervisors: Krafft, Manfred
Period of time: until 09/01/2012
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster