Social interactions in the metaverse: Framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023)
In: Journal of the Academy of Marketing Science, 51(6)
Type of Publication: Research article (journal)

Content Valuation Strategies for Digital Subscription Platforms

Kübler Raoul, Seifert Rouven, Kandziora Michael (2021)
In: Journal of Cultural Economics, 2021
Type of Publication: Research article (journal)

The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media

Oechsner Lina, Kübler Raoul, Pauwels Koen (2021)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Social media's impact on the consumer mindset: When to use which sentiment extraction tool?

Kübler Raoul, Colicev Anatoli, Pauwels Koen (2020)
In: Journal of Interactive Marketing, 50
Type of Publication: Research article (journal)

The Role of the Partner Brand's Social Media Power in Brand Alliances

Kupfer Ann-Kristin, Pähler_vor_der_Holte Nora, Kübler Raoul V., Hennig-Thurau Thorsten (2018)
In: Journal of Marketing, 82 (3), 25-44
Type of Publication: Research article (journal)

Publications

Contact

Top-Links

Social interactions in the metaverse: Framework, initial evidence, and research roadmap Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023) In: Journal of the Academy of Marketing Science, 51(6) Type of Publication: Research article (journal)
The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research Karniouchina Kate, Sarangee Kumar, Theokary Carol, Kübler Raoul (2022) In: Service Science, 14 Type of Publication: Research article (journal)
Content Valuation Strategies for Digital Subscription Platforms Kübler Raoul, Seifert Rouven, Kandziora Michael (2021) In: Journal of Cultural Economics, 2021 Type of Publication: Research article (journal)
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election Kübler, Raoul Pauwels, Koen (2021) In: NIM - Marketing Intelligence Review, 13 Type of Publication: Research article (journal)
The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media Oechsner Lina, Kübler Raoul, Pauwels Koen (2021) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
The Impact of value-related crises on price and product-performance elasticities Kübler Raoul, Langmaack Michael, Albers Sönke, Hoyer Wayne (2020) In: Journal of the Academy of Marketing Science, 48 Type of Publication: Research article (journal)
Social media's impact on the consumer mindset: When to use which sentiment extraction tool? Kübler Raoul, Colicev Anatoli, Pauwels Koen (2020) In: Journal of Interactive Marketing, 50 Type of Publication: Research article (journal)
How Social Media Drove the 2016 US Presidential Election: A Longitudinal Topic and Platform Analysis Kübler, Raoul; Pauwels, Koen; Manke Kai (2020) In: SSRN Type of Publication: Research article in digital collection
The Role of the Partner Brand's Social Media Power in Brand Alliances Kupfer Ann-Kristin, Pähler_vor_der_Holte Nora, Kübler Raoul V., Hennig-Thurau Thorsten (2018) In: Journal of Marketing, 82 (3), 25-44 Type of Publication: Research article (journal)
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media Ilhan Behice Ece, Kübler Raoul, Pauwels Koen (2018) In: Journal of Interactive Marketing, 43 Type of Publication: Research article (journal)