From Rarity to Desire: How Introducing New Limited Editions, the Immediacy of Sellouts, and Distribution Strategies Drive Brand Repurchase Intentions

Steiner, Michael; Hoyer, Wayne D.; Krafft, Manfred; Kamp, Lena; Arden-Feddersen, Christine (2025)
In: Journal of Retailing, forthcoming
Type of Publication: Research article (journal)

Limited Editions of fast-moving consumer goods - How the company’s choice of scarcity claims affects purchase intention

Arden, Christine M. (2016)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

Essays on Influencing Factors of Selected Consumer Decision Processes

Arden C (2016)
.
Type of Publication: Thesis (doctoral or post-doctoral)

World Cup Edition or Summer Special? Why consumers buy Limited Edition Products

Arden, Christine M. (2014)
In: (eds.), ..
Type of Publication: Research article in edited proceedings (conference)

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From Rarity to Desire: How Introducing New Limited Editions, the Immediacy of Sellouts, and Distribution Strategies Drive Brand Repurchase Intentions Steiner, Michael; Hoyer, Wayne D.; Krafft, Manfred; Kamp, Lena; Arden-Feddersen, Christine (2025) In: Journal of Retailing, forthcoming Type of Publication: Research article (journal)
Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions? Krafft Manfred, Arden Christine, Verhoef Peter C (2017) In: Journal of Interactive Marketing, 39(3) Type of Publication: Research article (journal)
Limited Editions of fast-moving consumer goods - How the company’s choice of scarcity claims affects purchase intention Arden, Christine M. (2016) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Lost Customers due to unavailability or more customers due to scarcity? How stockouts and scarcity information impact brand value and repurchase intention in the luxury industry Arden, Christine M.; Steiner, Michael; Hoyer, Wayne D. (2016) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)
Essays on Influencing Factors of Selected Consumer Decision Processes Arden C (2016) . Type of Publication: Thesis (doctoral or post-doctoral)
Permission Marketing in der Praxis; Strategie, Gestaltungs-Möglichkeiten und Erfolgs-Faktoren Krafft Manfred, Kraus Laura K., Arden Christine M. (2014) Königstein: . Type of Publication: Book (monograph)
World Cup Edition or Summer Special? Why consumers buy Limited Edition Products Arden, Christine M. (2014) In: (eds.), .. Type of Publication: Research article in edited proceedings (conference)