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Gensler, Sonja; Oehring, Karlo; Wiesel, Thorsten (2024) In: International Journal of Research in Marketing, 41(2) Type of Publication: Research article (journal) | |
Gauß, Patrick; Gensler, Sonja; Kortenhaus, Michael; Riedel, Nadine; Schneider, Andrea (2024) In: Journal of the Academy of Marketing Science, 52 Type of Publication: Research article (journal) | |
Rangaswamy, Arvind; Gensler, Sonja (2024) In: Journal of Interactive Marketing, 59(3) Type of Publication: Research article (journal) | |
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: . Type of Publication: Text book (monograph) | |
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: . Type of Publication: Text book (monograph) | |
Gensler Sonja (2022) In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research.. Type of Publication: Research article (book contribution) | |
Backhaus Klaus, Erichson Bernd, Gensler Sonja, Weiber Rolf, Weiber Thomas (2021) Wiesbaden: . Type of Publication: Book (monograph) | |
Backhaus Klaus, Erichson Bernd, Gensler Sonja, Weiber Rolf, Weiber Thomas (2021) Wiesbaden: . Type of Publication: Book (monograph) | |
Libai Barak , Yakov Bart, Gensler Sonja, Hofacker Charles F., Kaplan Andreas, Kötterheinrich Kim, Kroll Eike Benjamin
(2020) In: Journal of Interactive Marketing, 51(August) Type of Publication: Research article (journal) | |
de Vries Lisette, Gensler Sonja, Leeflang Peter S.H. (2017) In: Journal of Marketing, 81(5) Type of Publication: Research article (journal) |