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Gensler, Sonja; Rangaswamy, Arvind (2025) In: Journal of Business Research, 190. Research article (journal) | |
Gensler, Sonja; Oehring, Karlo; Wiesel, Thorsten (2024) In: International Journal of Research in Marketing, 41(2). Research article (journal) | |
Gauß, Patrick; Gensler, Sonja; Kortenhaus, Michael; Riedel, Nadine; Schneider, Andrea (2024) In: Journal of the Academy of Marketing Science, 52. Research article (journal) | |
Rangaswamy, Arvind; Gensler, Sonja (2024) In: Journal of Interactive Marketing, 59(3). Research article (journal) | |
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: . Text book (monograph) | |
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: . Text book (monograph) | |
Gensler Sonja (2022) In: Homburg Christian, Klarmann Martin, Vomberg Arnd (eds.), Handbook of Market Research. . Research article (book contribution) | |
Backhaus Klaus, Erichson Bernd, Gensler Sonja, Weiber Rolf, Weiber Thomas (2021) Wiesbaden: . Book (monograph) | |
Backhaus Klaus, Erichson Bernd, Gensler Sonja, Weiber Rolf, Weiber Thomas (2021) Wiesbaden: . Book (monograph) | |
Libai Barak , Yakov Bart, Gensler Sonja, Hofacker Charles F., Kaplan Andreas, Kötterheinrich Kim, Kroll Eike Benjamin
(2020) In: Journal of Interactive Marketing, 51(August). Research article (journal) |