What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers

Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali (2024)
In: Journal of the Academy of Marketing Science, 52
Type of Publication: Research article (journal)

Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions

Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; Eckel, Nadine; Dahl, Darren W. (2024)
In: International Journal of Research in Marketing, 41(2)
Type of Publication: Research article (journal)

When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity

Kramer, Victoria; Krafft, Manfred (2023)
In: European Journal of Marketing, 57(3)
Type of Publication: Research article (journal)

The Future of Physical Stores: Creating Reasons for Customers to Visit

Breugelmans, Els; Altenburg, Lina; Lehmkuhle, Felix; Krafft, Manfred; Lamey, Lien; Roggeveen, Anne L. (2023)
In: Journal of Retailing, 99(4)
Type of Publication: Research article (journal)

Bleiben oder Gehen? Fluktuation von Direktvertriebspartnern in Europa.

Gerke M, Krafft M (2022)
In: Transfer: Zeitschrift für Kommunikation & Markenmanagement, 68(1)
Type of Publication: Research article (journal)

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What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali (2024) In: Journal of the Academy of Marketing Science, 52 Type of Publication: Research article (journal)
A configurational approach to understanding relationship characteristics in differing levels of servitization Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj (2024) In: Industrial Marketing Management, 117 Type of Publication: Research article (journal)
Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; Eckel, Nadine; Dahl, Darren W. (2024) In: International Journal of Research in Marketing, 41(2) Type of Publication: Research article (journal)
Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform Coughlan, Anne T; Gerke, M; Krafft, M (2024) In: Marketing ZFP - Journal of Research and Management, 46(1) Type of Publication: Research article (journal)
When and how information and communication technology orientation affects salespeople’s role stress: the interplay of salesperson characteristics and environmental complexity Kramer, Victoria; Krafft, Manfred (2023) In: European Journal of Marketing, 57(3) Type of Publication: Research article (journal)
Inside Sales: Verankerungsmöglichkeiten in der Vertriebsorganisation und Konsequenzen für Vertriebsmitarbeiter Kramer, Victoria; Kalwey, Tim; Krafft, Manfred (2023) In: Binckebanck, Lars; Elste, Rainer; Haas, Alexander (eds.), Digitalisierung im Vertrieb. Wiesbaden: . Type of Publication: Research article (book contribution)
The Future of Physical Stores: Creating Reasons for Customers to Visit Breugelmans, Els; Altenburg, Lina; Lehmkuhle, Felix; Krafft, Manfred; Lamey, Lien; Roggeveen, Anne L. (2023) In: Journal of Retailing, 99(4) Type of Publication: Research article (journal)
Kunden im Lösungsgeschäft: Welche Rolle spielen sie und was macht Lösungen für Kunden effektiver? Kramer, Victoria; Krafft, Manfred (2022) In: Marketing Review St. Gallen, 2022(3) Type of Publication: Research article (journal)
Bleiben oder Gehen? Fluktuation von Direktvertriebspartnern in Europa. Gerke M, Krafft M (2022) In: Transfer: Zeitschrift für Kommunikation & Markenmanagement, 68(1) Type of Publication: Research article (journal)
Smart Business and the Social Value of AI Leszkiewicz A, Hormann T, Krafft M (2022) In: Bondarouk T, Olivas-Lujan M (eds.), Smart Industry – Better Management. Bingley: . Type of Publication: Research article (book contribution)