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Eckel, Nadine; Krafft, Manfred (2025) In: Berentzen, Johannes B.; Hoog, Philipp (eds.), Modernes Handelsmanagement: Wissenschaftliche Erkenntnisse und Ansätze aus der Unternehmenspraxis für die Zukunft des Handels. Wiesbaden: . Type of Publication: Review article (book contribution) | |
Kalwey, T; Krafft, M; Lim, Y; Mantrala, M (2025) In: Journal of Marketing, forthcoming Type of Publication: Research article (journal) | |
Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali (2024) In: Journal of the Academy of Marketing Science, 52 Type of Publication: Research article (journal) | |
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj (2024) In: Industrial Marketing Management, 117 Type of Publication: Research article (journal) | |
Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; Eckel, Nadine; Dahl, Darren W. (2024) In: International Journal of Research in Marketing, 41(2) Type of Publication: Research article (journal) | |
Coughlan, Anne T; Gerke, M; Krafft, M (2024) In: Marketing ZFP - Journal of Research and Management, 46(1) Type of Publication: Research article (journal) | |
Kramer, Victoria; Krafft, Manfred (2023) In: European Journal of Marketing, 57(3) Type of Publication: Research article (journal) | |
Kramer, Victoria; Kalwey, Tim; Krafft, Manfred (2023) In: Binckebanck, Lars; Elste, Rainer; Haas, Alexander (eds.), Digitalisierung im Vertrieb. Wiesbaden: . Type of Publication: Research article (book contribution) | |
Breugelmans, Els; Altenburg, Lina; Lehmkuhle, Felix; Krafft, Manfred; Lamey, Lien; Roggeveen, Anne L. (2023) In: Journal of Retailing, 99(4) Type of Publication: Research article (journal) | |
Kramer, Victoria; Krafft, Manfred (2022) In: Marketing Review St. Gallen, 2022(3) Type of Publication: Research article (journal) |