I like, I share, I vote: Mapping the dynamic system of political marketing

Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025)

In: Journal of Business Research, 186, 1-16.

Research article (journal) | Peer reviewed | Published

Holistic Selling – An Emerging Paradigm in B2B Markets

Kalwey, T; Krafft, M; Lim, Y; Mantrala, M (2025)

In: Journal of Marketing, 89(6), 77-99. doi:10.1177/00222429251338820

Research article (journal) | Peer reviewed | Published

From Rarity to Desire: How Introducing New Limited Editions, the Immediacy of Sellouts, and Distribution Strategies Drive Brand Repurchase Intentions

Steiner, Michael; Hoyer, Wayne D.; Krafft, Manfred; Kamp, Lena; Arden-Feddersen, Christine (2025)

In: Journal of Retailing, 101(3), 409-430. doi:10.1016/j.jretai.2025.04.009

Research article (journal) | Peer reviewed | Published

The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption

Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025)

In: Journal of Product Innovation Management, 42. doi:10.1111/jpim.12785

Research article (journal) | Peer reviewed | Published

Driving Mobile App User Engagement through Gamification

Paschmann, Jens; Bruno, Hernán; van Heerde, Harald; Völckner, Franziska; Klein, Kristina (2025)

In: Journal of Marketing Research, 62(2), 249-273. doi:10.1177/00222437241275927

Research article (journal) | Peer reviewed | Published

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Die Zukunft des stationären Handels: Erfolg durch Innovation Eckel, Nadine; Krafft, Manfred (2025) Review article (book contribution) \| Published
I like, I share, I vote: Mapping the dynamic system of political marketing Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Research article (journal) \| Peer reviewed \| Published
An emerging future for digital marketing: From products and services to sequenced solutions Gensler, Sonja; Rangaswamy, Arvind (2025) In: Journal of Business Research, 190, 115230. doi:10.1016/j.jbusres.2025.115230 Research article (journal) \| Peer reviewed \| Published
Holistic Selling – An Emerging Paradigm in B2B Markets Kalwey, T; Krafft, M; Lim, Y; Mantrala, M (2025) In: Journal of Marketing, 89(6), 77-99. doi:10.1177/00222429251338820 Research article (journal) \| Peer reviewed \| Published
Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) \| Peer reviewed \| Published
From Rarity to Desire: How Introducing New Limited Editions, the Immediacy of Sellouts, and Distribution Strategies Drive Brand Repurchase Intentions Steiner, Michael; Hoyer, Wayne D.; Krafft, Manfred; Kamp, Lena; Arden-Feddersen, Christine (2025) In: Journal of Retailing, 101(3), 409-430. doi:10.1016/j.jretai.2025.04.009 Research article (journal) \| Peer reviewed \| Published
Selling and sales management for successful servitization: a systematic review and research agenda Kowalkowski, Christian; Kramer, Victoria; Eravci, Sertan; Salonen, Anna; Ulaga, Wolfgang (2025) In: Journal of Personal Selling and Sales Management, 45(4), 319-345. doi:10.1080/08853134.2025.2502168 Research article (journal) \| Peer reviewed \| Published
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025) In: Journal of Product Innovation Management, 42. doi:10.1111/jpim.12785 Research article (journal) \| Peer reviewed \| Published
Marktorientierte Unternehmensführung in kundenzentrierten Unternehmen: Die zentrale Rolle der kundenzentrierten Performancemessung Wiesel, T.; Bach, F; Seiferth, A (2025) In: IfG Impulse, 1(1), 6283. doi:10.17879/IFGIMPULSE-2025-6283 Research article (journal) \| Peer reviewed \| Published
Driving Mobile App User Engagement through Gamification Paschmann, Jens; Bruno, Hernán; van Heerde, Harald; Völckner, Franziska; Klein, Kristina (2025) In: Journal of Marketing Research, 62(2), 249-273. doi:10.1177/00222437241275927 Research article (journal) \| Peer reviewed \| Published