Nutzenmessung in der Kaufverhaltensforschung - ein Operationalisierungsvorschlag

Basic data of the habilitation procedure

Habilitation procedure finished atHabilitation procedure at University of Münster
Period of timeto 07/02/2000
Statuscompleted
Venia Legendi für das FachBetriebswirtschaftslehre
Name der*des Habilitand*inVoeth, Markus
Awarding facultyDepartment 04 - Münster School of Business and Economics
List of all reviewing / mentoring personsBackhaus, Klaus

Supervision / Review at the University of Münster

Backhaus, Klaus
Chair for Business-to-Business Marketing (IAS)