The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption

Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025)
In: Journal of Product Innovation Management, 42
Art der Publikation: Forschungsartikel (Zeitschrift)

Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation

Rodríguez-Camacho, Javier A.; Linder, Marc; Jütte, David; Hennig-Thurau, Thorsten (2024)
In: Computers in Human Behavior, 159
Art der Publikation: Forschungsartikel (Zeitschrift)

Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes

Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2024)
In: Business Horizons, 67
Art der Publikation: Forschungsartikel (Zeitschrift)

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research

Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2024)
In: Journal of the Academy of Marketing Science, Online First(Online First)
Art der Publikation: Forschungsartikel (Zeitschrift)

Applying option thinking to value experiential marketing content

Völckner, Franziska; Spann, Martin; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten; Hirche, Martin (2023)
In: Journal of Media Economics, 35(1)
Art der Publikation: Forschungsartikel (Zeitschrift)

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Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025 Art der Publikation: Forschungsartikel (Zeitschrift)
The contagious nature of pre-release consumer buzz: How observing other consumers' anticipation for a new product influences adoption Mandler, Timo; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Schauerte, Ricarda; Cziehso, Gerrit P. (2025) In: Journal of Product Innovation Management, 42 Art der Publikation: Forschungsartikel (Zeitschrift)
When the antidote is the poison: Investigating the relationship between people’s social media usage and loneliness when face-to-face communication is restricted Jütte, David; Hennig-Thurau, Thorsten; Cziehso, Gerrit; Sattler, Henrik (2024) In: PloS one, 19(2) Art der Publikation: Forschungsartikel (Zeitschrift)
Digital Capital: Importance for Social Status in Contemporary Society and Antecedents of its Accumulation Rodríguez-Camacho, Javier A.; Linder, Marc; Jütte, David; Hennig-Thurau, Thorsten (2024) In: Computers in Human Behavior, 159 Art der Publikation: Forschungsartikel (Zeitschrift)
Adoption of Virtual-Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions Hennig-Thurau, Thorsten; Herting, Alina; Jütte, David (2024) In: Journal of Interactive Marketing, 59 Art der Publikation: Forschungsartikel (Zeitschrift)
Navigating the enterprise metaverse: How virtual reality affects business agility and meeting outcomes Aliman, Dorothea Nilusha; Hennig-Thurau, Thorsten; Henke, André (2024) In: Business Horizons, 67 Art der Publikation: Forschungsartikel (Zeitschrift)
Explaining physical retail store closures in digital times Kupfer, Ann-Kristin; Marchand, André; Hennig-Thurau, Thorsten (2024) In: Journal of Retailing, 100 Art der Publikation: Forschungsartikel (Zeitschrift)
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2024) In: Journal of the Academy of Marketing Science, Online First(Online First) Art der Publikation: Forschungsartikel (Zeitschrift)
Social interactions in the metaverse: Framework, initial evidence, and research roadmap Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, Alina M.; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. (2023) In: Journal of the Academy of Marketing Science, 51(6) Art der Publikation: Forschungsartikel (Zeitschrift)
Applying option thinking to value experiential marketing content Völckner, Franziska; Spann, Martin; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten; Hirche, Martin (2023) In: Journal of Media Economics, 35(1) Art der Publikation: Forschungsartikel (Zeitschrift)