Interacting with the ordinary people: how populist messages and styles trigger engagement on social media.
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Hameleers, Michael; Schmuck, Desiree; Bos, Lieke; Ecklebe, Sarah
Date of talk: 08/08/2019
Talk language: English
Information about the event
Name of the event: Association for Education in Journalism and Mass Communication (AEJMC) Annual Convention
Event period: 07/08/2019 - 10/08/2019
Event location: Toronto, Canada
Abstract
We conducted a comparative content analysis of Twitter and Facebook posts (N = 1010) of political candidates in two countries to investigate the driving forces of user engagement on social media in response to populist political communication. Findings show that it is rather styles conductive to populism than the actual content of populist communication that trigger user interaction. Overall, right-wing populist politicians are most successful in spreading their message via social media.Speakers from the University of Münster
| Ecklebe, Sarah Malin | Institute Communication Studies |