Product Placement for Everyone? - The Interplay of Placement Prominence and Brand Personality with Viewer Characteristics
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Gröning, Christopher; Binnewies, Carmen
Date of talk: 21/05/2015
Talk language: English
Information about the event
Name of the event: The 17th European Congress of Work and Organizational Psychology
Event location: University of Oslo, Oslo, Norway
Abstract
Speakers from the University of Münster
| Binnewies, Carmen | Professorship for Work Psychology (Prof. Binnewies) |
| Gröning, Christopher | Professorship for Work Psychology (Prof. Binnewies) |