Brand Strategies: Enhancing Manufacturers’ Bargaining Power in Grocery Retail through Cross-Category Complementarities
Klein, G.; Heimeshoff, U.
Research article (journal) | Peer reviewedDetails about the publication
Journal: Managerial and Decision Economics
Volume: 45
Issue: 4
Page range: 2484-2500
Status: Published
Release year: 2024
DOI: 10.1002/mde.4137
Keywords: Complementarities, Retail, Manufacturers, Delisting, Bargaining Power
Authors from the University of Münster
| Klein, Gordon Jochem | Münster Center for Economic Policy |