Schlüsselbegriffe der Public Relations: Persuasion, Einfluss und Wirkung
Gehrau, Volker
Review article (book contribution) | Peer reviewedDetails about the publication
Publisher: Szyszka, Peter; Fröhlich, Romy; Röttger, Ulrike
Book title: Handbuch der Public Relations
Page range: 1-17
Article number: 1
Publishing company: Springer VS
Place of publication: Wiesbaden
Status: Published
Release year: 2023
Language in which the publication is written: German
ISBN: 978-3-658-28149-6
Keywords: Persuasion; Medieneinfluss; Medienwirkung; PR; Strategische Kommunikation
Authors from the University of Münster
| Gehrau, Volker | Professur für Kommunikationswissenschaft (Prof. Gehrau) |