Compensation-Related Metrics and Marketing Myopia
Artz, Martin; Mizik, Natalie
Research article (journal) | Peer reviewedDetails about the publication
Journal: NIM Marketing Intelligence Review
Volume: 15
Issue: 1
Page range: 40-44
Status: Published
Release year: 2023
Language in which the publication is written: English
Link to the full text: https://www.nim.org/en/publications/detail-publications/compensation-related-metrics-and-marketing-myopia
Keywords: Compensation Incentives; Marketing Myopia; Marketing Function; Unintended Effects
Authors from the University of Münster
| Artz, Martin |