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Compensation-Related Metrics and Marketing Myopia

Artz, Martin; Mizik, Natalie

Research article (journal) | Peer reviewed

Details about the publication

Journal: NIM Marketing Intelligence Review
Volume: 15
Issue: 1
Page range: 40-44
Status: Published
Release year: 2023
Language in which the publication is written: English
DOI: 10.2478/nimmir-2023-0006
Link to the full text: https://www.nim.org/en/publications/detail-publications/compensation-related-metrics-and-marketing-myopia
Keywords: Compensation Incentives; Marketing Myopia; Marketing Function; Unintended Effects

Authors from the University of Münster

Artz, Martin
Institute for Management Accounting and Control (MAC)