A Procedure Model for Integrating Retailers into Digital Platforms [Ein Vorgehensmodell für die Integration von Einzelhändlern in digitale Plattformen]
Reiners, Sebastian; Hermann, Andreas; Cordes, Ann-Kristin; Gollhardt, Torsten; Becker, Jörg
Research article (journal) | Peer reviewedAbstract
The integration into digital platforms is a vital countermeasure for retailers to counter rising customer expectations, emerging competition, and rapid technological developments. To break down the behemoth of integration projects into smaller steps, we synthesized a procedure model incorporating requirements from scientific literature and practice. We applied design science research to derive a well-structured and scientifically sound artifact that was evaluated in eleven interviews with practitioners. Our analysis revealed that integrating retailers into a digital platform is less specific than proposed in other research and has many similarities to other spheres, especially when considering small- and medium-sized organizations. However, there are some peculiarities for retailers that could rationalize a distinct view on the integration.
Details about the publication
Authors from the University of Münster
| Becker, Jörg | Chair of Information Systems and Information Management (IS) |
| Cordes, Ann-Kristin | Chair of Information Systems and Information Management (IS) |
| Gollhardt, Torsten | Chair of Information Systems and Information Management (IS) |
| Hermann, Andreas | Chair of Information Systems and Information Management (IS) |
| Reiners, Sebastian | Chair of Information Systems and Information Management (IS) |