Developing a practitioner-based agenda for sales and operations planning research

Kalla, Christian; Kreuter, Tobias; Pfennig, Theresa; Hellingrath, Bernd

Research article in edited proceedings (conference) | Peer reviewed

Abstract

Despite the growing academic interest on the emerging topic of Sales and Operations Planning (S&OP), a gap between S&OP theory and practice can be observed. Accordingly, academic literature often fails to support practitioners in solving current S&OP problems and challenges. This paper aims to close this gap by developing a research agenda for S&OP research, based on practically relevant topics identified in grey S&OP literature. A comparison with academic literature reveals that future research should investigate how a company’s S&OP should be adjusted when operating in global and uncertain environments.

Details about the publication

PublisherEurOMA
Book titleProceedings of the 29th International Annual European Operations Management Association Conference
Page range1-10
Publishing companyEuropean Operations Management Association
Place of publicationBerlin, Germany
StatusPublished
Release year2022
Language in which the publication is writtenEnglish
ConferenceEuropean Operations Management Association Conference, Berlin, Germany
Keywordssupply chain planning; S&OP research agenda; grey literature

Authors from the University of Münster

Hellingrath, Bernd
Chair of Information Systems and Supply Chain Management (Logistik)
Kalla, Christian
Chair of Information Systems and Supply Chain Management (Logistik)
Kreuter, Tobias
Chair of Information Systems and Supply Chain Management (Logistik)