Kalla, Christian; Kreuter, Tobias; Pfennig, Theresa; Hellingrath, Bernd
Research article in edited proceedings (conference) | Peer reviewedDespite the growing academic interest on the emerging topic of Sales and Operations Planning (S&OP), a gap between S&OP theory and practice can be observed. Accordingly, academic literature often fails to support practitioners in solving current S&OP problems and challenges. This paper aims to close this gap by developing a research agenda for S&OP research, based on practically relevant topics identified in grey S&OP literature. A comparison with academic literature reveals that future research should investigate how a company’s S&OP should be adjusted when operating in global and uncertain environments.
Hellingrath, Bernd | Chair of Information Systems and Supply Chain Management (Logistik) |
Kalla, Christian | Chair of Information Systems and Supply Chain Management (Logistik) |
Kreuter, Tobias | Chair of Information Systems and Supply Chain Management (Logistik) |