Developing a practitioner-based agenda for sales and operations planning research

Kalla, Christian; Kreuter, Tobias; Pfennig, Theresa; Hellingrath, Bernd

Abstract

Despite the growing academic interest on the emerging topic of Sales and Operations Planning (S&OP), a gap between S&OP theory and practice can be observed. Accordingly, academic literature often fails to support practitioners in solving current S&OP problems and challenges. This paper aims to close this gap by developing a research agenda for S&OP research, based on practically relevant topics identified in grey S&OP literature. A comparison with academic literature reveals that future research should investigate how a company’s S&OP should be adjusted when operating in global and uncertain environments.