In-store Mobile Marketing-Kommunikation - Empirische Analysen von Determinanten aus Konsumentensicht
Stafflage M
Thesis (doctoral or post-doctoral)Details about the publication
Publishing company: Gabler Verlag
Title of series: Kundenmanagement & Electronic Commerce
Status: Published
Release year: 2016
Language in which the publication is written: German
Type of thesis: Dissertation thesis
University of graduation: Universität Münster
Graduation year: 2015
ISBN: 978-3-658-11530-2
Authors from the University of Münster
| Stafflage, Marcel | Professur für Marketing (Prof. Krafft) |