Brand-Building Behaviors of Frontline Employees - Disaggregating Between-Person and Within-Person Effects of Organizational Identification

Kubik (geb. Kass) N

Thesis (doctoral or post-doctoral)

Details about the publication

StatusPublished
Release year2017
Language in which the publication is writtenEnglish
Type of thesisDissertation thesis
University of graduationUniversität Münster
Graduation year2017

Authors from the University of Münster

Kass, Nadine
Chair of Marketing Management