Transforming Digital Inventions into Digital Innovations – A Missing Material Perspective on Technology Adoption

Chasin F, Baiyere A

Research article in edited proceedings (conference) | Peer reviewed

Abstract

Technology agnosticism dominates explanations of technology adoption in digital innovation. Accordingly, technology itself plays a limited role in determining adoption success. Instead, aspects outside the inventors' control, including marketing, user perceptions, and organizational environment, decide the adoption outcome. We revisit the original innovation concept and draw attention to what we call a digital invention. Looking at the transition of a digital invention to digital innovation, we argue for a technology-affinity perspective to complement existing adoption perspectives. The new perspective emphasizes the role of conscious invention design for innovation. We find three ways in which specific invention focus can increase the invention's chances for adoption. For instance, we show that contrary to the prevalent idea of technologies enabling new ways of doing things, it is the invention's focus on enabling innate behaviors that can facilitate adoption. Past innovation and contemporary innovation in the film industry illustrate our thinking.

Details about the publication

PublisherBui, Tung X.
Book titleProceedings of the 55th Annual Hawaii International Conference on System Sciences
Page range6472-6481
Publishing companyUniversity of Hawai'i at Manoa / Hamilton Library
Place of publicationHonolulu, Hawaii, USA
Title of seriesHawaii International Conference on System Sciences (ISSN: 2572-6862)
Statusaccepted / in press (not yet published)
Release year2022
Language in which the publication is writtenEnglish
Conference55th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, USA, United States
ISBN978-0-9981331-5-7
DOI10.24251/HICSS.2022.783
KeywordsDigital Innovation, Transformation, and Entrepreneurship, digital innovation, digital invention, innateness, technology adoption, technology affinity

Authors from the University of Münster

Chasin, Friedrich
Chair of Information Systems and Information Management (IS)